ILoveYou & PlayNice

Play Nice:

ILoveYou & Play Nice partnered with the UK Student Climate Network to prepare student activists for the #FridaysforFuture strike.

© Play Nice

Creative agency ILoveYou partnered with social enterprise, Play Nice, and the UK Student Climate Network. The purpose of the project was to prepare student activists with placards for the #FridaysforFuture strike.

#FridaysforFuture is a global climate strike movement that was started in August 2018 by Greta Thunberg who sat outside Swedish Parliament in the weeks leading up to the Swedish election. She sacrificed her own education to demand urgent action on the climate crisis. On the 15th of March 2019, young activists around the world joined Greta on a school strike, uniting to protest outside their local parliaments and city halls.

© Play Nice

For the project, five designers were partnered to collaborate with five young activists to produce graphic placards with powerful messages. Each poster visually expresses the urgent demands and beliefs of each of the activists, and how they think that we might act to end climate change. The posters were shared online to be downloaded and printed for use anywhere in the world. The climate activists attended the strike, brandishing their politically charged images high above their heads. With the help of the designers, the resolute words of the young activists spoke even louder over the crowds.

The designers involved in the project include Will Knight, Harry Butt, Indiana Lawrence, Lena Manger and Axel Lagerborg. The young activists included Noga Levy-Rapoport, Lottie Tellyn, George Bond, Rosie Smart-Knight and Anna Taylor. See the placards that the pairs designed and a bit about what inspired them here.

Beazley Designs of the Year 2019 Catalogue
© Design Museum Shop

The project was nominated for Beazley’s Design of the Year Award at the Design Museum last year. Extinction Rebellion famously turned down this award and many climate activist groups boycotted the exhibition due to the irresponsible behaviours of Beazley. However, the project leaders made the difficult decision to remain in the show. The group felt that the exhibition provided the opportunity for young people’s often repressed voices to finally be heard. Exhibiting their work at the museum meant that their messages could reach beyond the echo chamber of other climate activist individuals.


© DesignBy 2021
Illustrations © DesignBy
All credits to our talented illustrator Molly Pattinson. Follow her here.